Redesign of an online store of a luxury house
In the world of luxury, where every detail counts, Aurélie Bidermann stands out for her ability to reach a young and demanding audience. A company recognized for its accessibility and refinement, it recently found itself at a crossroads, with the imperative need to redesign its website to meet the ever increasing requirements of its customers.
Le défi
Redesigning a site is never an easy task, and it's even more complex when it comes to a luxury brand like Aurélie Bidermann. The main challenge was to translate the refined aesthetic - the true “code of luxury” - into a digital environment. It wasn't just about reproducing luxury, but about bringing it to life through every pixel, every interaction. The site also had to integrate complex models, reflect the identity of the brand, and respond to technical challenges related to geography, currencies and languages.
Notre solution
The Magento solution was identified as the best platform to address these challenges. Its flexibility in integration, its ability to manage multiple stores, and its robust currency and language management system made it the ideal choice.
Les features
The new site was designed to offer an intuitive user experience, combining aesthetics and functionality.
Customers now have the option of booking an appointment, whether for a store visit or a telephone consultation, adding a personal touch to the digital experience.
Thanks to technical integration with specialized couriers, customers can now receive their purchases in 2-3 hours.
Interconnection with their ERP allows for effective balance management, ensuring that customers always benefit from the best deals.
Customers can easily locate physical stores and view associated inventory, making the buying process even smoother.
The integrated system ensures logistics, ensuring that each product arrives at its destination in the best conditions.
Les résultats
Evolution of turnover:Since implementing these solutions, Aurélie Bidermann has observed significant growth in her turnover, strengthening her presence among her customers.
Sales Automation:Interconnection has automated much of the sales process, leading to increased sales and better inventory management.
Save Time on Orders:With a more automated process, the time needed to manage orders has been significantly reduced.
Compliance with Luxury Codes:The site accurately reflects the aesthetics of the brand, with a refined technical implementation that meets the highest standards in the sector.
Optimization of Management:Order management has been streamlined, allowing for better operational efficiency.
Les succès WebexpR
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