How to structure and optimize the management of rich content with Webflow
At the heart of nature conservation, the French Association of Harvest Professionals (AFC) plays an essential role in maintaining the rigor and respect for the collection of wild plants. Faced with the need to modernize, AFC has undertaken to redesign its website to better communicate with its engaged audience.
Le défi
The challenge was to develop a site that facilitates access to rich and structured information, while remaining faithful to the identity of the AFC and meeting the technical needs of its operation to allow as many people as possible to be sensitized and educated on the practice of collecting wild plants.
Notre solution
Webflow was chosen for its flexibility and integration capacity, complemented by tools like Zapier to interconnect rich databases directly with the content of their website. This combination provided the flexibility needed to create a solution tailored to AFC's goals.
Les features
The interactive map developed for AFC transforms access to information on harvesting areas and training, making it instantly more accessible and engaging. Thanks to the automation via Zapier between Google Sheets and Webflow, content updates are directly reflected on the map, ensuring real-time updates without manual intervention.
The automated integration between Google Sheets and Webflow that we implemented for AFC represents a turning point in the management of their online content.
Thanks to this automation via Zapier, the AFC team can now update the collections on their Webflow site directly from Google Sheets, a solution that is both simple and intuitive. That means a significant reduction in the time and effort required to keep the site up to date, allowing the team to focus more on creating quality content and engaging with their community. In addition, this automation ensures the consistency and accuracy of information on the site, thus improving the user experience for visitors and members. In short, it optimizes AFC's web operations, offering them new flexibility and efficiency in managing their content.
The platform for AFC members is managed independently by the association's team, allowing a quick and accurate update of documents and information on an ergonomic interface with a thoughtful user experience (UX).
Les résultats
Improving Commitment
The redesign has improved communication with the community, making interaction with the site more fluid and rewarding.
Process Optimization
The new integrations have simplified the daily work of the team, thanks to an easy update of their content.
Extending the Audience
The revised site offers a more attractive platform for disseminating AFC values and initiatives to a wider audience.
Alignment with the values of the Association
The site accurately reflects the principles of the association, presenting its commitment to responsible harvesting in a clear and effective manner.
Operational Effectiveness
The improved management of members and activities testifies to a better internal organization, conducive to the development of the association.
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