Ragues: A historic player in the automotive sector adapts to the digital age
Created in Normandy by a founding father whose company still proudly bears the name, Ragues is a historic group, specializing in automotive parts and industry. Divided into two verticals - automotive parts and professional tools, Ragues has made the bold bet to digitize the experience of its customers in the automotive industry, by creating a mobile application and a website allowing real-time access to its stock and its availability in branches.
Le défi
The company's challenge was to offer an omnichannel experience to its customers on all digital media, while centralizing essential information for optimal service. The group wanted to offer its customers, sometimes in the office, sometimes nomads, the possibility of living a digitized and harmonized experience, while taking into account their specific needs and the specificities of the business, especially in the professional tools vertical.
Notre solution
To meet this challenge, the Ragues team opted for a connected WebExpr B2B solution: the integration of a PIM from the SOCODA central purchasing office and their SINERES ERP - a subsidiary of Fujitsu - both connected to a DataHub centralizing all information relating to products (prices, stocks, specificities) and customers (special prices, purchase conditions., branch agency...) Thus, whether via the mobile application or the website, customers have access to accurate information, updated in real time.
Les features
Thanks to the mobile application and the website, Ragues was able to set up an omnichannel system for its customers. These platforms offer customers unprecedented accessibility to the company's products, wherever they are and at any time. Whether it is to consult products, check stock availability or place orders, the customer experience has been greatly improved, but above all, has become accessible everywhere from any device.
Via the WebExpr DataHub, Socoda PIM is in charge of product photos, descriptions and technical information, and the SINERES ERP manages customer prices, SKU codes and in particular stocks. These two systems, connected and centralized in a pilot base, make it possible to centralize product information and make it accessible to customers on a multi-platform basis on the mobile application and the website with reliable and unique data.
Given the technical nature and volume of references of the products offered by Ragues, the Ragues mobile application offers a detailed view of products, the management of combinations and an EAN scan to easily find a reference. Customers can then consult the specificities of the products and place their order fluidly, under their conditions of purchase.
Les résultats
- Digitalization of customer relationships
The implementation of the mobile application and the website has allowed a significant digitization of access to the product offer. Thanks to this modernization, Ragues can now interact with its customers in a more complete and intuitive way, making the customer experience 360° both through the quality of telephone advice and the ease of ordering through digital technology.
- Real-time access to stocks and availability
With the integration of PIM and ERP into the system, customers now have real-time access to inventory and product availability in branches at their price. This means that they can make purchasing decisions independently and avoid possible surprises associated with stockouts.
- Possibility of delivery to another agency
The implementation of these solutions has also made it possible to introduce the possibility for customers to be delivered to another agency. This has streamlined the buying process and offered more flexibility to customers, improving their overall satisfaction.
- Support for salespeople
Ragues sales representatives and agency teams can now rely on the application and the website to obtain quick and comprehensive information on products, and on customers' buying habits to better advise them on a daily basis. This reduces the administrative burden of managing “small” orders and allows them to respond more quickly and effectively to more technical customer requests, on which all their expertise and advisory role is required.
- Increased product visibility
Thanks to the indexing of products on search engines, Ragues was able to benefit from greater online visibility, with an increase in traffic on their platforms and, as a result, an increase in branch account openings.
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