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Medusa.js vs Prestashop: which platform should you choose for efficient and scalable e-commerce? Detailed technical and strategic comparison.

WordPress or Webflow: how to choose the ideal platform for your site.

WebExpr participated in Tech For Retail 2024 to present its innovative B2B e-commerce solutions to transform the future of retail.

Prioritizing web writing boosts your SEO, engages visitors and optimizes the user experience. Attract qualified traffic and convert your visitors into loyal customers.

Learn how to create an effective cold email campaign with our tips for customizing, segmenting and optimizing your prospecting emails.

The rapid evolution of the digital sector is leading to a profound transformation of the digital environment of businesses, especially in the service sector, which rely on a large number of computer assets. However, this technological revolution has a significant environmental cost.

The buying journey and the customer journey, often considered as interchangeable concepts, actually have distinct nuances that make it possible to differentiate them.

In the cloud computing industry, Microsoft Azure stands out as an essential platform for businesses looking to innovate and digitally transform their operations. Offering a comprehensive suite of over 200 products and services, Azure makes it possible to build, manage, and deploy applications on a global scale using the tools and infrastructures of your choice.

Often overlooked or considered an optional element, a good editorial strategy is nevertheless a fundamental pillar of digital marketing.

The creation of an e-commerce site is a decisive step for businesses that aspire to expand their presence and increase their online sales. Selecting the right platform to create your online store requires a thorough analysis of the options available, ranging from SAAS solutions, like Shopify, to Open Source options, like Medusa.js.

The creation of a showcase site is the first step for your business towards its online presence. Often relegated to the rank of simple communication medium, the Covid-19 crisis in 2020, however, reshuffled the cards and accelerated awareness. Now, professionals in the provision of services from all sectors know that the attention paid to the quality of their showcase site must be equivalent to that enjoyed by their offer or their premises, and necessarily, the cost that goes with it.

To achieve success when you decide to build your web project, a host of parameters and requirements must be taken into account: how are you going to present the products? The services? Can we replace the famous “about” with “our story”? Who are our customers? How to seduce them? These numerous questions that can be explored endlessly have a purpose that answers each of them unilaterally: UX/UI Design.

The world of business-to-business (BtoB) is experiencing an accelerated digital transformation, driven by the need to optimize online sales and distribution processes. A BtoB e-commerce site is the cornerstone of this metamorphosis, offering a direct and effective channel for commercial transactions between companies.

Open Source CMS or Market Owners? It's hard to choose the best solution for your site. Webflow, WordPress, Drupal, Magento... what is the most suitable CMS for your needs?

The world of online commerce is constantly evolving, bringing innovative technologies to the forefront over the years. One of the most notable is the concept of headless e-commerce, which separates the front-end from the back-end. In this context, Medusa.js is emerging as a promising solution, easily differentiating itself from its monolithic competitors.

‍ The recent Webflow Conf 2023 on October 6 was an opportunity for the platform to present a series of new features designed to propel business capabilities even further.

When it comes to developing a mobile or web application, choosing the JavaScript framework is an imperative step in establishing the first foundations of what will be your future digital interface.

SEO optimization is essential for increased online visibility. It is based on the understanding of search intent, the quality of content, the user experience, and constant adaptation to digital developments.

Considering a SEA (Search Engine Advertising) campaign can seem like a particularly complex task, especially when you are aiming for high performance to generate qualified traffic.

In 2023, in the face of digital evolution, an effective and well-structured digital marketing strategy is becoming essential for businesses seeking to stand out.

The creation of a showcase site has become an essential step for any company wishing to strengthen its online presence and offer an overview of its services or products.