Boosting a real estate agency through a web redesign and API integration
In a commercial real estate industry marked by intense competition and increasingly demanding customer expectations regarding the user experience, REALTY'Z has established itself as a key player thanks to its responsiveness. Recognized for its ability to offer personalized support in the search for commercial properties corresponding to its customers, REALTY'Z wanted to have an online presence that matched the quality of service.
Le défi
Improve the user experience and streamline commercial management.
Notre solution
The redesign of their showcase site was entrusted to our marketing team, with Webflow as the choice of CMS. This solution offers both the possibility of creating an attractive user interface in correlation with the positioning of the REALTY'Z brand but also a high level of responsiveness and connectivity of this interface with applications. Webflow and its ease of management allowed the customer to quickly be autonomous in maintaining its site, ensuring smooth updating and management without constant external intervention.
Les features
Our technical and marketing teams have set up a tailor-made module allowing visitors to find the ideal property in a few clicks among all the available ads, with the possibility of filtering the results according to criteria (in particular location through the Google API Geolocation, location, location, price).
Thanks to n8n, any update or new announcement is synchronized directly on the site, simplifying asset management and ensuring an always up-to-date presentation. Thanks to the implementation of this automation, making it possible to connect the REALTY'Z management tool and their website, real estate ads are updated in real time from a single data source, guaranteeing significant operational time savings for the client.
A real must-have for web interfaces that respect marketing logic, we have integrated a contextual form allowing users to take action at each stage of their customer journey and to be contacted quickly by REALTY'Z sales teams who are gaining in productivity.
Les résultats
Immediate impact on ROI: The investment made in redesigning the site was quickly amortized, thanks to the significant increase in leads obtained.
Considerable improvement in the user experience: The redesigned user journey highlights real estate ads and important actions through clear Call To Actions.
Brand Image Reinforcement: The new website has considerably strengthened REALTY'Z's brand image, by adopting a design that is closer to their quality of support and services.
Improving Operational Efficiency: Real estate management has become more fluid and less time-consuming, allowing REALTY'Z sales forces to focus on their core business: customer support, the sale and rental of commercial properties.
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Shall we continue together?
Our teams will contact you as soon as possible.