When omnicanality transforms the business of a B2B distributor
Since its inception, CA2E, an electrical equipment distributor, has shown its desire to be ahead of its time in the digital field. As early as the 2000s, the group already had a showcase website, then in 2010-2011, it launched Kelelek, its B2C online platform. Bold decisions that placed CA2E among the precursors in its sector in recognizing the role that the web would play in the distribution of products.
Thanks to this anticipated digital presence, CA2E was able to expand its operations and develop its activities significantly, before looking at B2B, which was still slow to transition to digital.
Le défi
Over the past decade, CA2E has embarked on a daring digital transition. With more than 40 years of experience in the sector, CA2E has become aware of the importance of online commerce to remain competitive in an increasingly digitized B2B market. With this in mind, CA2E called on our services to establish a B2B distribution solution combining efficiency and ergonomics, both for their customers and for their employees!
Notre solution
Faced with the mobility challenges of B2B professionals, a mobile application was initially designed, allowing a constant connection with customers, wherever they are. Then, a B2B e-commerce site interconnected with the application was launched, innovating in the e-commerce approach while offering a fluid and accessible user experience.
This solution integrates an omnichannel strategy, harmoniously combining distribution and sales channels, physical or digital. It facilitates brand promotion, improves negotiations with suppliers, and optimizes business productivity.
The solution also includes a web catalog, a CRM, Business Intelligence tools and optimized price management, interconnected by a powerful Data Hub. Thus, it offers an excellent experience to its customers, suppliers, service providers and teams.
Les features
The platform allows CA2E customers to have real-time access to all their invoices, thus simplifying the management of their finances and the traceability of their transactions.
Each customer can benefit from personalized discounts, adjusted in a single click by an employee, to offer a tailor-made shopping experience while promoting customer loyalty.
Thanks to stock rotations and the popularity of the most ordered products, the most relevant results are displayed for the user.
Thanks to the analysis of orders placed in stores over the last few years, it was possible to define which products customers regularly bought together, in order to offer them on each product sheet.
The interface offers a detailed overview of the stock available in each branch, allowing customers to choose their collection agency.
Customer carts are connected to the CA2E mobile application, allowing customers to continue shopping on various devices at their convenience, improving the flexibility and convenience of the shopping experience.
To better manage inventory, we adapted the steps according to CA2E's sales plan. For example, for a product in stock that would not be included in the sales plan, then its pitch is one unit until the stock is exhausted and then returns to the originally planned pace.
The platform alerts CA2E when a shortage of stock is imminent, to allow proactive measures to be taken to avoid the unavailability of products and to maintain consistent quality customer service.
Les résultats
- Improving operational efficiency:
By adjusting the “steps” according to sales plans, the platform allows better inventory management, thus promoting the efficiency of the company's internal processes, while ensuring optimal product availability for customers.
- Simplifying financial management:
With real-time access to all their invoices on the platform, customers can easily track and manage their expenses, which also helps to make the billing process easier for the business.
- Shopping personalization:
The possibility of benefiting from customizable discounts gives customers a unique shopping experience and reinforces their commitment. It also provides a flexible way for the business to manage promotions and encourage sales.
- Intuitive search experience:
Incorporating product popularity and inventory turnover data into search results allows customers to quickly find what they are looking for, while reducing the need for customer support.
- Cross-selling boost:
Analyzing orders placed to recommend products promotes cross-selling, thus increasing the potential revenue for each transaction and providing customers with relevant suggestions for their purchases.
- Stock transparency:
The detailed display of inventory by branch helps customers plan withdrawals effectively and provides the company with better visibility for inventory management.
- Flexible shopping:
Synchronizing shopping carts across devices via the mobile app provides a more comfortable shopping experience for customers and an additional way for the business to interact with its customers.
- Proactive inventory management:
Alerts generated when a shortage of stock is imminent allow the company to react quickly, thus ensuring a consistent quality of service and avoiding potential customer frustrations.
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